My mother started WoW Work Out World over 25 years ago and my family and our team of fitness professionals have been Keeping Jersey Strong ever since. You may not know this, but we coined the phrase JERSEY STRONG back in 2007. And then in 2012, when Superstorm Sandy hit, our catchy slogan instantly became a mantra to live by, as we all confronted a really challenging time.
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We got to see what it means for communities and people to pull together. In fact, it changed us. We didn’t want to just be a gym in New Jersey; we changed the way we view our business AND the communities that we serve. It prompted us to change our business model, start the Jersey Strong Foundation and ultimately change our brand name to JERSEY STRONG. It’s no longer just a catchy tagline or slogan, it’s the core of our beliefs as a company.
The Jersey Shore has always been a core part of our culture. Most of Jersey Strong’s first clubs were built along the Monmouth and Ocean County shoreline, and the shore is home to our staff and thousands of Jersey Strong members. It’s all about community and keeping it local. When we first visited Fulfill, we were taken aback by two things: the impact and the need.